Salesforce is a U.S. on-demand software company, best known for producing a CRM called the Sales Cloud. In addition to this solution, the company has other products with a focus on customer service, marketing, artificial intelligence, community management, and application creation among other business models. Salesforce solutions are used by both SMEs and large companies.

Salesforce has demonstrated how to continue innovating and be able to capture a greater percentage of a growing market. Among the most outstanding products:

Commerce Cloud, Sales Cloud, Service Cloud, Data Cloud (including Jigsaw), Marketing Cloud, Community Cloud (including Chatter), Analytics Cloud, App Cloud, and IoT

Over 100,000 customers worldwide already use some of Salesforce's products, and a large majority use 3-4 of the company's products

Salesforce quote of x9 Sales/EV makes it especially attractive considering the growth rates of recent years, 30% in sales

The company still has potential for improvement, new products and achieving a higher turnover per customer. Marc Beinoff, president of the company, has proven to be one of the best managers in addition to being the founder of the company. This allows us to have a total alignment of interests.

The company has a dominant position in a sector (customer management) that still has a growth path. It has experienced a transition in recent years towards cloud products that has allowed it to gain in scalability and growth in the number of customers